The unwritten rule of world travelers is that if you want to feel the spirit of a nation, visit the market. The market that everyone recommends when visiting Ecuador is Otavalo Market. Here you can find authentic handicrafts in the form of woven textiles made of wool, as well as jewelry, musical instruments, and various souvenirs. The market itself in the form of concrete mushrooms was designed by Dutch architect Tonny Zwollo in 1970.